Affiliate Marketing, About Marketing, MLM, Online Business

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Saturday, September 30, 2006

Getting Business for Your Home Business

Home businesses, like other businesses, aren't successful just because they exist. If you want to work at home, you have to learn about marketing a home based business.

Marketing depends in large part on the type of business you have. Marketing on the internet works for most kinds of home business. Even if you plan the bulk of your business from your local area, a website adds professionalism. When sending emails, make sure you include information about your business in your signature file.

Of course, if your home based business is also internet-based, it is essential for you to learn to market on the internet. Techniques for marketing a home based business on the web include pay-per-click advertising, weblogs, and your website. You can also network online through message boards and mailing lists.

An often overlooked tool for marketing a home based business is staying in touch with former clients. You can do this through the phone or through email. Email is often the preferred choice because potential clients look at email when they have time and are not interrupted to do it, as they are on the phone. When emailing former clients, let them know you enjoyed working with them and want them to remember you for future projects.

Look for ways to meet potential customers. Go to trade meetings or conventions. For example, if you are selling pet products, attend dog shows and county fairs.

The major ways to for marketing a home based business are similar to other businesses. Find customers you can serve and find ways to let them know you exist. After they become clients, serve them well and ask for future business. This is how you keep your business running.
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Tuesday, September 26, 2006

Effective Affiliate Marketing Methods

Affiliate marketing and internet sales continue to grow at an extremely rapid rate on the internet. Whether you’re a novice or pro when it comes to affiliate marketing, there are still some things that each affiliate does differently to grow his or her internet business. We will try to break down the most effective methods used by affiliates all over the world today that are growing their internet business as we speak.

Free Advertising

When most people decide to give the internet a try as a source of income, initially it can be a very challenging and daunting task to accomplish. Many people believe that it takes loads of startup capital to get a business off the ground on the internet. This idea simply isn’t true. First of all, let’s get one thing straight; anyone can advertise their business for free. Running a simple search in Google for the keyword, “free advertising,” or business classified ads will bring up loads of places to place your ad for free. A few favorites are Us Freed Ads, craigslist and backpage.com. Placing an ad at anyone of these places will surely generate some free targeted traffic, and Google just loves Us Freed Ads.
List Building and Auto Responders

List building is probably one of the most effective forms of marketing online. Creating a website that captures a visitors name and e-mail can be a great source of future income. The mistake here is many people capture names and e-mails just for the sake of doing it. Visitors will be more inclined to fill out your form if you have something to offer them such as a free newsletter or report giving away little tips and secrets. After you have captured the names and e-mails of possible consumers, use an auto responder to send them a series of e-mails explaining your product or service, but be sure to build a relationship with your readers first. Never try to sell them on the product immediately. Over time you will begin to notice a sense of trust being built and an increase in sales.

Article Marketing

The internet is full of information and hungry for more 24 hours a day 7 days a week. Writing informative articles about your product or service and submitting these articles to article directories greatly enhances the exposure of your website. Simply write an article on your product, submit the article and in the resource box, place some information on yourself and a link back to your site. If you are trying to sell products on “dog training,” be sure to use the keyword “dog training” in the title of your article for better Google placement. A few places to check out are ezinearticles.com goarticles.com and searchwarp.com. Not only will you build quality traffic to your site, but you will receive tons of quality back links to increase you websites PR as well.
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Saturday, September 16, 2006

How To Select An Affiliate Program

This article explains a few things about affiliate, and if you're interested, then this is worth reading, because you can never tell what you don't know.

Marketing products and services through the Internet is unquestionably easier and more rewarding compared to traditional marketing methods. With the millions of people worldwide getting online each day, there’s an enormous possibility for a merchant to sell his products and generate huge income.

However, merchandisers are not the only ones who can benefit from online marketing. A booming industry nowadays, provides great opportunity as well to individuals as affiliate marketers. In affiliate marketing, an affiliate marketer doesn’t need to have his own products and services to sell. All he needs to do is to refer people to the merchant’s business site for them to buy the products and thereby, earn a commission.

The key to an affiliate marketer’s success is to choose a good affiliate program and to employ excellent marketing techniques in promoting or selling the products to consumers. Why good and not the best affiliate program? There is no “best affiliate marketing program,” as one program might make one affiliate marketer a millionaire and the other a frustrated marketer. In other words, it can be a success to one and a failure to another. But there certainly is a good affiliate marketing program to start with. How to make it best would now depend on you.

But before you think how you are going to make it best and financially rewarding, first think about how you are going to land on a good affiliate program with the thousands of affiliate marketing opportunities abounding in the Internet today. Try to look into the following tips and suggestions on how to best select the affiliate program that’s right for you.

Information, that’s you need in order to make the right choice. It is helpful when you have already focused your search to a specific interest, which may be the theme of your website (if you already have one). In this way, you would be able to direct yourself towards a program that really matches your needs, wants and resources.

It would be easier for you to eliminate options that are not suited to your own criteria for a good affiliate marketing program. You can join affiliate forums and learn some tips and get suggestions from experienced affiliate marketers. However, be wise enough to weigh their ideas before you buy them.

The Internet Affiliate marketing program networks are good places to look for choices. Here, merchants and affiliate marketers like you meet. The merchants advertise their affiliate programs to interested affiliates who sign up in the network for free. Third party affiliate program networks are helpful since they provide you with access to a large number of advertisers (merchandisers) simultaneously. You can easily track and compare their sales records, performances, benefits, products and services.

So now you have choices, the next question is which among those options is the right one. Here are some things to consider in deciding which to take and which to reject. First is the quality of the products and services. As an affiliate marketer your goal is not only to make visitors of your site click the link to the business site; but more importantly, to promote the product so they would buy it.

If the customers are not convinced upon going to the business site, then you don’t earn. Make sure the products you are endorsing are worthwhile or in the business context, saleable. Ask yourself: if I were the customer, would I buy it? Would I recommend it to my family or good friend? If you can’t convince yourself or your family and friends to buy it, take a look at your next option.

Another is the affiliate program or the merchandiser’s history. Look into their previous and present sales data, their proven and tested affiliate marketing systems and their partners’ experiences with them. Although, success of the program really depends on you, this one is still very important.

The sales records don’t only show how good the affiliates are, but they speak about the products’ reliability, market availability and the company or the merchandisers’ reputation as well. Moreover, look into and carefully study the company’s compensation plan. Your purpose for joining the program is to earn, so make sure you’ll be paid for all your efforts fairly.

If you do not have much time to promote intensively the affiliate products by creating banners, graphics and articles, choose affiliate programs that help you create these for your web site. It would be great if the company provides training on how to effectively market products online. Remember that affiliate marketing is a partnership, so make sure your partner is able to support you as you help him promote his products and services.

Take down all the advantages and disadvantages of each program you are considering so you can clearly see the difference among your options; then later, compare the advantages of the programs with your own checklist. Take time to gather all the info you need to choose the right program. Remember an informed choice is the best choice.

As your knowledge about affiliate continues to grow, you will begin to see how affiliate fits into the overall scheme of things. Knowing how something relates to the rest of the world is important too.
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Thursday, September 14, 2006

Success In MLM And The Mistakes To Avoid

Like anything else success in network marketing or mlm(multi-level marketing), comes with a lot of hard work,patience,time, and of course, it comes with it’s own learning curve. How fast one gets past the learning curve depends on education, training, and how fast one learns and avoids the mistakes often made in a network marketing business. In this article and the next one I want to focus on some common mistakes people make in network marketing and how you can avoid them and not let them hinder your success.

One of the first mistakes is listening to ‘hype’. Have you ever heard someone tell you to ‘join my company –you’ll get spillover’ or ‘ I’ll build your downline for you’ or ‘you just need 2 people and you’ll be rich’? Well , you know and I know it just doesn’t work that way. Too many times people promote ‘laziness’ just trying to convince people to get in their mlm company. They are desperate and are desperately trying to build a business this way. It won’t work it never has and never will! It takes a lot of hard work and time to build a successful long-lasting network marketing business.

Another problem in every network marketing business is you have people signing up and then not doing anything. When they are new they don’t know what to do! Training is a must! Most companies don’t do effective training and uplines a lot of times don’t do any. People have to be properly trained so they will know what to do otherwise they will do nothing or do the wrong things and end up worse off. This is why you need to have a system in place to plug them into immediately to get them trained and making money ASAP. When people know what to do they are more likely to do it. This brings us to the next mistake and that is …

You must be duplicatable! If you don’t have a system in place that’s simple and duplicatable then you will have a hard time succeeding. Network marketing is about duplication. That’s the heart of network marketing. This is why 95% of people in network marketing fail – they are not duplicating. The other 5% are recruiting machines and they do most of the work. They can bring in distributors by the truckloads and build a big business but not many of their people can do that. Do you really want to build this way? Wouldn’t it be nice to bring in people with a proven duplicatable system and plug them into it and then they do the same thing week after week? Imagine how fast your business would grow! Now it never works that everyone is going to build a business that you sponsor into your network marketing company, but what if just 30% duplicate what you’re doing? Would that not be super growth over time? Run the numbers! And besides just having distributors as customers is a good thing- they don’t all have to sponsor people. The idea is having a lot of people doing a little bit.

Another mistake is talking to “friends and family” first about your opportunity. That’s not a good idea unless “Aunt Sue” likes network marketing. Talk to them about your products and get them as customers. Then when you’re making 4 or 5 figures a month you might then mention your business to them but never make a big deal about it. Be elusive and say just enough to elicit more questions from those who might be interested.

Another big problem is not managing your time wisely. This is a killer for your business because certain things must be done daily to consistently grow your business, and if you don’t manage your time you’ll end up frustrated, broke, and in a bad mood with network marketing. If you fit into this category of not managing your time efficiently, or if you just want to get more out of the time you’re spending with your business then I highly recommend a program called ‘simpleology’ at http://www.simpleology.com. This will help you manage your time and help you to understand what you need to do to accomplish your goals and show you the fastest way to reach those goals.

This is the first part of a 2 part series- you don’t want to miss part 2! We’ll look at how choosing the wrong company can have a major impact on your success and how fast you get there. Plus, we’ll look at other critical mistakes so common that people make in network marketing.
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Tuesday, September 12, 2006

Free Report Business Models in Making Money Online

Various surveys and studies had proven that hundreds if not thousands of internet users around the globe seek to find ways to earn-a-living and "make-a-life" on the net.
Quite a number are willing to pour out some hard earned money and countless hours of efforts, just to get their share of the so called "internet bounties". The only thing that matter is - they just do not know what to do and how to get started.

Other groups might have gathered knowledge after massive hours of researched, but ... has no enough budget to arm themselves with the right tools and programs for their chosen business model.

In contrast, some individuals are fortunate to have enough money to invest, thus, more than excited to make more money from the net. But - they have no time and are not willing to take action.

Pause for a moment... and ponder - which of the above groups do you belong?

Whatever is your answer ...>>> a free report is designed and made available for you.

A well researched free report is created, purposely to save your time and effort in searching for more knowledge and ideas in starting Online Home Based Business using your pc and the power of the "internet".

You may have already read information about this topic, or right now, might have indulge in some online home based business.

But self-education is a continuing process and it pays to continuously educate yourself by getting into the minds of other players in the field of making money online.

You can sit-back and enjoy reading this free report, which in a nutshell, explained about;

Forget about "getting rich quick".

The purpose of getting started with an online home based business is to build a strong and long lasting income builder which you can rely on for years to come.

Building a stable income from your online home based business doesn't happen over-night. But it surely helps you fill your banks with cash to pay your bills and vacation expenses if you are willing to invest time and effort in it.

And it all start with a proper planning.

First things off, you have to decide what products or services you will sell online, or what internet activities you will do that converts into money making generator.

That's right.

Just like any other traditional business in the physical world, you need something to market if you are going to make any money from the net.

With this, you need to know the different business models in making money on the internet, as enumerated below.

1. Paid Online Surveys
2. Free Paid Surveys
3. Home Typing Jobs
4. Data Entry Work From Home
5. Freelance Jobs
6. Mystery Shopping
7. Get Paid To Drive
8. Ebay Online Auction
9. Affiliate Programs
10. Reseller Programs
11. MLM and Downline Builder
12. Wholesale Buying and Drop-Shipping
13. Public Domain Works
14. Expired Domain Names
15. eBooks and Software Creation
16. Stock Trading
17. Foreign Exchange
18. Franchising
19. Doublers
20. HYIP
21. Grants
22. Lottery
23. Sports Betting

You can research in the internet and find websites that especialized one or two, or a combination of the above business models. And be ready to spend hundreds or countless hours of your precious time searching the best website that could give you the information you need.

However, if you want to save time and effort, you can get a very comprehensive review on each of the above online money making models in just one website that published a series of free reports covering the above-mentioned topics, plus you get a number of valuable free-bonus-give-aways starting right from the moment you sign-up.

Once you do, you could one of those happy subscribers of http://Guide-2.com.
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Friday, September 08, 2006

Internet Marketing With blogging

It's been years since blogging has been practiced. But it's just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won't cost you a cent.
What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website's alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.

4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy instructions on how to put up your blog.
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Wednesday, September 06, 2006

MLM Promoters Often Recruit the Wrong People

MLM, which stands for multilevel marketing, is a genuine and potentially profitable business opportunity. Yet, before getting involved, you need to understand if it is congruent with your personality.

At one time or another, each of us has been approached by someone promoting an MLM product or business opportunity. Some familiar MLM companies are: Mary Kay, Amway, NSA, Herbalife and Nu Skin. For those involved with MLM, there are primarily two ways to make money: sell product or sign-up someone to sell product as part of your organization (often referred to as a downline) - the latter often being the more profitable.

Frequently MLM promoters focus on the wrong personalities when recruiting individuals to be part of their downline. In fact, it is estimated that only about one in ten people recruited succeed at making a full-time living with MLM. To help explain this poor success ratio, let’s consider the Options - Procedures meta program from NLP.

In NLP, meta programs are filters that operate at an unconscious level and determine how you perceive the world around you. They have a major influence on how you communicate with others and the behaviors you manifest. For this article, we will focus on the Options - Procedures meta program. This meta program is based on the question: Does the person prefer to keep their options open and explore alternatives or feel most comfortable following established procedures?

The terms Options and Procedures describe two ends of a spectrum. On one end, we have Options people who are motivated by the possibility of doing something in an alternative way. They are the type of people who will develop procedures, yet not follow them. They enjoy breaking or bending the rules. Exploring new ideas and possibilities is of great interest. They may begin a new project and not feel compelled to finish it. It is often said of these people that if someone gave them a guaranteed way to make a million dollars, the first thing they would do is look at ways to improve the process. These people are motivated when they hear words or phrases such as: alternatives, break the rules, choice, flexibility, unlimited possibilities, the sky's the limit, expand your choices, let's look at other options. These people do well in situations that require developing solutions or alternatives to current systems - fashion designing, process re-engineering.

On the other end of the spectrum, we have Procedures people who like to follow established rules and processes. Once they understand a procedure, they will follow it repeatedly. They have great difficulty developing new processes and feel lost without a clearly defined procedure. They are more concerned about how to do something than about why they should do it. For them, bending or breaking rules is sacrilege! They are motivated by words and phrases such as: correct way, tried and true, first … then … lastly, clearly defined path, proven methodology. Procedures people do well in a structured environment with clearly defined processes, for example bookkeeping or commercial airline piloting.

In a general work context, about forty percent of the people have a preference for Options, forty percent for Procedures and twenty percent are fairly evenly balanced between the two.

Now, let's return to looking at MLM. Of the two types of people, which one will most likely be successful as an MLM distributor? I suggest that MLM organizations have been successful because they have developed proven, successful ways to sell their products and to build an extensive and profitable downline. In other words, their ideal candidate is someone who follows a proven set of procedures - a Procedures person!

Yet, when I am approached by an MLM distributor or attend an MLM recruiting meeting, I repeatedly hear words such as: the sky’s the limit, gives you freedom, you are your own boss, flexibility, explore the possibilities, keep your options open, … . That is, they are speaking to and attracting Options people. Options people are attracted by the freedom and flexibility of the opportunity and readily sign-up. The first time they market the product or business opportunity, they may follow the proven process, the next time, they will probably do it a different way and different yet again the time following that. At some point, they may develop a brilliant way to develop their business. However, they don’t take time to fully develop the procedures before moving on to something new. Thus, they do not achieve the full potential of the opportunity.

On a related note, it has been discovered that telemarketers with a preference for the Procedures pattern sell about three times as much as Options people. Simply because sales (and MLM) is a very structured process.
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Monday, September 04, 2006

Strategic Marketing Plans For Weighting Marketing Activities

Strategic marketing plans are a must have for your fledgling computer business. With a strategic marketing plan you define a means to accomplish your overall marketing goal.

The most successful businesses have a strategic marketing plan in place and they refer to it often. They use it as a living document and not something that sits on the shelf collecting dust.

When developing your strategic marketing plan your first priority should be how you weight the different marketing activities available. Here is a suggested breakdown for you to consider when developing your strategic marketing plan:

Spend about 50% of your time and money on a combination of marketing through organizations and referral marketing.

Spend about 20% of your time and money on doing things related to speaking and teaching and seminar marketing. This part of your strategic marketing plan includes your solo seminars as well as those that you joint venture with accountants and other niche technology providers.

Third priority in your strategic marketing plan is direct mail. Plan to spend about 20% of your time and money on direct mail. Here, targeting is extremely important. In fact targeting is a factor for consideration with all of the elements in your strategic marketing plan.

The last and smallest facet of your strategic marketing plan should be the marketing activities that tend to work for some and not for others. These are all the other types of marketing activities available from door hangers and telemarketing to targeting specific industries. This part of your strategic marketing plan will include a lot of hit and miss items but you won't know what works until you actually test it.

Bottom Line on Strategic Marketing Plans

Start thinking about building your strategic marketing plan at the very beginning of your business planning exercises. Your strategic marketing plan will hold you on course as you wind your way through the many different marketing techniques available. If you follow the percentages above, your strategic marketing plan will force you to concentrate on proven marketing strategies and only pursue the most risky alternatives in small amounts.

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